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Press Releases


Members of Allegiance are given access to the products and services they need to successfully compete in today’s marketplace. Allegiance provides independent retailers with:

  • Comprehensive advertising and marketing services
    Communicating our retailer’s market strategy is the primary objective for the Advertising and Marketing department. This provides the independent retailer the ability to maintain their own banner identity.

  • IT support, including POS and Shelf Label Support
    Managing a supermarket can be daunting and labor intensive. Allegiance’s IT department provides many types of retail support, including shelf management and price file maintenance.

  • A team of counselors providing retail execution
    (i.e., Category Management & Resets)

    The Allegiance retail team is comprised of counselors and product specialists who service the needs of our retailers in order to help them attain their goals.

  • Expert merchandising support
    Allegiance’s merchandising department creates weekly ad programs and provides retail support and promotional activity, while maintaining gross profit objectives.

  • Over 1,000 SKUs of high quality Foodtown brand products
    Allegiance’s private label program utilizes the well known and valued Foodtown brand.

  • State-of-the-art loyalty marketing programs
    Allegiance’s Loyalty Card program is powered by Prologic Retail Services. The Prologic Retail Services real-time digital platform supports loyalty marketing, targeted simple and complex promotions, paperless digital coupons, shopper insights, data and analytics, and also provides real-time, highly targeted messaging through in-lane prints.